Alliance Tire Group has been a leading player in the global off-road tyre industry for nearly sixty years. The company specializes in tyres for the agriculture, forestry, construction, manufacturing, and earth-moving sectors with its brands Alliance, Galaxy, and Primex. They present their strong position and brand strategy at various trade fairs around the world.

Innovation through inspiration.

Think success.

The goal was to present an extensive new product range for applications in the construction and manufacturing sectors and to position Alliance Tire Group as a market expert with superior-quality tyre solutions that add value. We wanted to inspire visitors with the possibilities of the future by developing a total concept that could be rolled out across Europe and Russia.

Design success.

Visitors experienced the possibilities of the ATG tyre collection and the ATG world, which presented new mobility solutions. This made the exhibition extremely accessible and inviting. A hospitality area was set up in the middle of the stand to strengthen and consolidate contacts. The VIP area focused on servicing key accounts and signing new contracts.

Build success.

The entire exhibition exuded a rugged vibe that was perfectly suited to the industry. This was highlighted by the use of images and materials such as black-painted Douglas wood, rough beams, concrete, and wood flooring. As a whole, the exhibition underscored ATG’s close collaboration with industry professionals and its ability to help drivers work without problems, under all conditions. This versatile concept can be admired at approximately ten trade fairs each year.

More information?
Call or mail Jochem van Schayk
+31 (0) 6 30 34 36 32 or

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